Comments on: On Twitter, Everyone Knows You're a Dog http://halwebguy.danziger.net/2009/02/02/on-twitter-everyone-knows-youre-a-dog/ following the crossroads of media and technology products Thu, 25 Feb 2010 16:39:11 +0000 http://wordpress.org/?v=2.9 hourly 1 By: halwebguy http://halwebguy.danziger.net/2009/02/02/on-twitter-everyone-knows-youre-a-dog/comment-page-1/#comment-17 halwebguy Mon, 02 Feb 2009 15:21:10 +0000 http://halwebguy.danziger.net/?p=40#comment-17 This is where analytics companies like Omniture and it's few competitors will have a huge opportunity. Plug-ins into their architecture to grab your "connect" list, or to consume your user database and its' profiles, links to connected services, etc, and analyze. I also think search companies like Endeca have a real opportunity here as well. I was working on a start-up about 8 years ago, and the CEO was all about psychology, and learning about user behavior so that he could sell these lists. Serious fail, but now times have changed. While I certainly wouldn't sell the lists, we do want to sell to the people on these lists, and being able to classify each user could really help create some awesome personalized user experiences. In a company with a large number of Internet properties, it may pay to leverage a shared warehouse of "connected" user data, and provide a central service to access that classification. I don't know how many businesses would take that kind of a project on in these financial times, but it would pay off in the long term. This is where analytics companies like Omniture and it’s few competitors will have a huge opportunity. Plug-ins into their architecture to grab your “connect” list, or to consume your user database and its’ profiles, links to connected services, etc, and analyze. I also think search companies like Endeca have a real opportunity here as well.

I was working on a start-up about 8 years ago, and the CEO was all about psychology, and learning about user behavior so that he could sell these lists. Serious fail, but now times have changed. While I certainly wouldn’t sell the lists, we do want to sell to the people on these lists, and being able to classify each user could really help create some awesome personalized user experiences.

In a company with a large number of Internet properties, it may pay to leverage a shared warehouse of “connected” user data, and provide a central service to access that classification. I don’t know how many businesses would take that kind of a project on in these financial times, but it would pay off in the long term.

]]> By: esd714 http://halwebguy.danziger.net/2009/02/02/on-twitter-everyone-knows-youre-a-dog/comment-page-1/#comment-16 esd714 Mon, 02 Feb 2009 14:12:28 +0000 http://halwebguy.danziger.net/?p=40#comment-16 The question for you and I as content owners and publishers though is how do we harness all of that data? I have always agreed with Marty Cagan on the importance of establishing personas and who our customers are. This helps to understand how they use our products--because it is never as we designed. But the true cross point for Twitter, FB connect and anything else comes from mining all of that data and then putting it into practice. The question for you and I as content owners and publishers though is how do we harness all of that data? I have always agreed with Marty Cagan on the importance of establishing personas and who our customers are.

This helps to understand how they use our products–because it is never as we designed.

But the true cross point for Twitter, FB connect and anything else comes from mining all of that data and then putting it into practice.

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